Big Data Can Help Critical Farming Decisions

Agriculture big data is a phrase that has integrated the technology agriculture across industries in recent months and years. It’s about capturing relevant data from the huge number sources collecting it today, and translating that into actionable information to improve agricultural products and business processes and insightfully solve problems at scale and speed.

As an agricultural industry where farmers and agribusinesses have to make unnumerable decisions every year, agriculture has been an obvious target for big data. Probably tougher climate and price list conditions are making it all the more relevant for farmers to use any data or information they can get their hands on to help make critical farming decisions. Big data has been a key driver of the progress made in precision agriculture, whereby farmers and agribusinesses are using the resources at their disposal in the most efficient way possible to get maximum crops.

In addition to, agriculture big data analytics can also alert problems on a certain field to farmers, such as drought conditions, a pest infestation, reducing the need for manual checks of every piece of land regularly. By big data, farmers can control and manages pest efficiently. With existing and increasing labor shortages in agriculture, the ability for agriculture big data analysis to create efficiencies that reduce the need for physical manpower is a big benefit for the industry particularly for very large scale operations.

One of agricultural companies services consumers by big data


So in recognizing the huge potential benefits that access to big data analytics can have on the farm, a number of different ag big data technologies have cropped up for farmers and their various service providers to use.

Then there’s the software side, which collects, processes and analyzes the data, typically with the goal of presenting rich insights to farmers in a consumable format. Some companies offer both hardware and software in a vertically integrated offering — and usually those selling hardware will have a software program included — whereas others offer just the software.

On the hardware side, you have sensors in various formats collecting data. These include devices you stick in the ground to measure soil moisture and nutrient density; devices fitted to a tractor that can measure crop yields; predictive weather stations; and image-capturing satellites and drones mapping out land and measuring crop health.

Then there’s the software side, which collects, processes and analyzes the data, typically with the goal of presenting rich insights to farmers in a consumable format. Some companies offer both hardware and software in a vertically integrated offering — and usually those selling hardware will have a software program included — whereas others offer just the software.

Agrotechnomarket.com will show you one of big data companies in the market today what it offers for customers, how they define big data, and where they see the sector heading.

Company: FarmLogs

Location: Ann Arbor, Michigan

Interviewee: Jesse Vollmar, co-founder and CEO

Data Source: Public weather data, satellite imagery, FarmLogs hardware, user data from farmers.

Product: Software and hardware.

  • Software: FarmLogs platform providing digital field monitoring software and a mobile app.
  • Hardware: FarmLogs Flow, a hardware device that automatically connect combines to the FarmLogs platform and creates instant yield maps as fields are harvested.

“We utilize software, data science, and machine-learning technology to capture, collect, and analyze data sets and massive amounts of data from the field and data generated by sensors in combines and transform it all into simplified, actionable field-level intelligence so that farmers can make better, data-driven decisions.”

Target Customer: Farmer

“Ease of use is important, but it also needs to be valuable. We don’t want to just give them data that we think is cool as scientists. It has to be useful and impactful on their operation.”

Big Data Insight:

“We don’t define the term big ag data. FarmLogs focuses on figuring out how to extract value for farmers from big data—be it small or large ag.”


Source : agfundernews.com