Floriculture and Landscaping Business

Agrotechnomarket.com - If you enjoy flower gardening, and want to turn your gardening hobby into commercial grower, think about growing for forticulture business. Flowers are among the most demanding plants for all types of flowers especially unique or hard-to-grow varieties. Most people enjoy ornamental plants. And a place will look beautiful when you improve the appearance of an area with plants. You can get started forticulture and landscaping business with very little – just enough for seeds and supplies, and most new flower growers make money in the first year.

Forticulture and Landscaping Area

Actual field practice will prove invaluable in learning about some of the subtleties of forticulture business that cannot be learned by taking courses or reading. It will also help you to determine how to create business plan and the additional commitment of managing time and financial resources that will be required if you decide to start your forticulture and landscaping business.

Floriculture production is one of the fastest growing crop trends in horticulture landscaping today. Flowers are a perfect backyard cash plant, as they produce quickly, are easy to grow and provide an income all summer long. Business costs are low − just seeds and employee − so as little as $100 spend in your startup.

Profitable niche market for growers is to specialize in dried flowers. Dried flowers (also known as everlastings) are a great way to complement cut flowers. Plus, they’re fairly easy to grow. Once they’re dry, you don’t need to rush to sell them, like you would fresh cut flowers. With care, they can keep in good condition until you’re able to sell them. That’s one of their biggest appeals to growers.

So when it comes to dried flowers, how can you get ahead? First, be sure to pick the right types of flowers. Here are some that are especially popular:

  • Artemisia: This is heavily used as a filler material that can provide a nice backdrop for other flowers.
  • Baby’s Breath: This is also widely used as a filler material in arrangements of flowers.
  • Delphinium Larkspur: These have a wide range of colors from blue to purple to pure white.
  • Lavender: Thanks to its vivid smell, these can make for an ideal addition to any bouquet or wreath. Plus these need very little attention.


What Are The Best Perennials To Grow?
Achillea, Allium, Chrysanthemum Leucanthemum, Lavandula and Veronica Longifolia are some of the most highly-recommended perennials.
What Are The Best Annuals To Grow?
Some of the best annuals to grow include Antirrhinum, Celosia, Consolida Ambigua, Helianthus Annuus, Godetia and Salvia.

Starting a Floriculture Business
There are some requirements for expertise in the forticulture Industry, and hard-working individuals can find success relative to their background/skills and available resources. Any new business needs a business strategy to demonstrate that there is a market in your area for your product/service that offers to customers. A business plan and strategy focuses your efforts, and is also required by investors if you need financing. Detailed planning in business, especially in regard to financing for both start-up costs and cash flow for at least the initial years, will increase the probability of success.

First, there is a general section applicable throughout the forticulture and landscaping Industry on the development of your business plan. Then, the greenhouse and nursery industry needs to identify the specific sections including: landscape maintenance; landscape installation and maintenance; landscape design; lawn services; nursery production; and green production.

Rutgers University reviewed and identified six key elements of success for forticulture and landscape businessman namely, effective leadership, creating a business plan and strategy, understanding how to manage production and overhead, managing employees and making them accountable, production feedback via job costing, and implementing the innovation. To these add more efficience marketing and networking and organic land care (sustainability, stormwater management). The success story tells us that only 56% of new businesses are still viable after the first 3 years. A well thought out business plan and strategy can help you be one of the success stories.

Greenhouse Structures


Flower Gardening in Holland
Planning for a new green industry is one of the most important steps a grower will have to take. You need to know the proper site selection and location with relation to markets, employee, utilities and future expansion. Visiting the Northeast Greenhouse Conference annually will improve the knowledge how profitable the business becomes.

Companies that sell and build greenhouses that have exhibited at the Northeast Greenhouse Conference include:
  • Griffin Greenhouse and Nursery Supplies Inc., Tewksbury, MA
  • Harnois Greenhouses
  • Rough Bros
  • Spring Valley Greenhouse, Inc.
  • Rimol Greenhouse Systems
  • Nexus Greenhouse Systems
  • United Greenhouse Systems, Inc.
  • X.S. Smith, Inc.
  • Westbrook Greenhouse Systems
  • J.C. van der Spek Greenhouse Services, LLC.
  • GGS Structures Inc., and etc


Choice of Plants and Marketing



When you have a greenhouse structure, you must develop a detailed cropping schedule that you will use. One way of determining what to grow is by deciding what types of flowers are currently being grown in the area. Another is to talk with wholesale customers to get a feeling for the market. Many factors will determine your choice of plant inventory and how you should most effectively market your plants. These factors may include: The radius of your market (how far you wish to sell your materials), your market clientele and local supply and demand for specific flowers.

A grower of greenhouse plants has many choices related to production methods, equipment, cultivars and innovation technology. Growers need to calculate the costs of producing plants in order to make decisions on the products to grow, labor costs, the methods of plant production, the selling prices and the specific markets where products/services will be sold.

The first step in cost management for a business is typically to divide expenses into two categories: Variable cost and Fixed cost. Variable expenses, also called direct or allocated expenses in some situations, are those that vary with the amount of plant you are growing. Variable expenses typically include pots, plugs, seed, substrate, labels, chemicals, etc. Fixed costs are those expenses that have to be paid whether or not a plant is produced, including depreciation, insurance, marketing, management salaries, etc.

Math Used by Landscapers
Landscape custom

When you think about what a landscaper does in daily activities, you probably picture physical labor: planting flowers, laying patio bricks, ornamental plant breeding activities, watering the plants and trimming bushes. You probably do not think the importance of math as being a help in the job. In reality, math is an integral part of the everyday duties of a landscaper.

Determining Yard Size
The first step a landscaper is measure the yard and determine square footage. To start the project, he need the abilities to read a tape measure and to multiply numbers.

Creating Scale Drawings
After the landscaper knows the size of the area, he will create a scale drawing of the property to sketch the layout of plants, flowers, trees, paths and patios.

Ordering Supplies
Once determining what type of landscaping to do, he must deciding how many material supplies to order. For example, if he is making a 10-by-10-foot patio using square-foot patio bricks, he must use multiplication and division to assign how many bricks to order.

Making a Budget
Landscapers must give estimates to potential customers before beginning a project. This means she must use math skills to add up the total budget of all supplies he will need as well as distribution and employee costs.

Software for Landscape Designers

You can use two different software programs. For sale and marketing presentations, you can use VIZTERRA which is a 3D imaging software by Structure Studios. It has great graphics and this is an example of a project.



VIZTERRA is available as a monthly subscription ($99/month) and updates come automatically.
The other program is AUTOCAD. You can use Autocad for actual construction drawings because Autocad is more clear than the plans generated by VIZTERRA.  Autocad is also now also available in a monthly subscription ($45/month) for Autocad 2015.